There are nearly 3,200 wealth management firms listed in France. The number of banks and private banks that have positioned themselves in this sector is also significant.
In 2009, faced with the inevitability of industrialisation and market uncertainty, we created SOLON, with the firm intention of responding to these challenges and proposing a complementary approach to the asset structuring consulting profession.
Our diagnosis in the face of industry shortcomings
An inability to generate objective added value
The chaotic and random nature of the economic and financial environment must not be forgotten during periods of calm. The internal organisation of the profession leads to a structural inability to react to sudden changes in markets and economic and social life.
In addition, the disparity between sales talk and acts creates, in our opinion, permanent conflicts of interest between clients and the system. Combined with a decline in profitability that opens the door to economies of scale, this disparity contributes to a very real breakdown in customer service.
Illusions have replaced risk management
French economic and financial culture is very risk averse, from all sides. Even though the industry, despite being under constant regulatory pressure, has made progress in the way it communicates with customers, financial marketing continues to spread the illusion that it is possible to pay for assets without contingent risks.
Risks are inherent in all human activities. Even if they can not be avoided, they can be managed if they are understood and explained. Thus, performance promises, combined with so-called "risk minimisation", are regularly undermined by unforeseen events. These events can be positive or negative since the rules of the game in the economic field are constantly changing.
It is a reflexive approach whereby the observers, by observation, modify the observed perimeter. Indeed, between 2008 and 2013, we were able to observe burgeoning caricatural reasoning that regularly predicted "the end of the world". This type of extreme reasoning is just as inefficient as the smug and structural optimism of the mainstream financial industry.
Solon’s approach
A realistic and conscientious approach
Like many others, our profession can often fall prey to the framing effect, which can automatically determine a solution before even having reflected upon it. Our approach, on the other hand, is based on observation which forms the basis for the recommendations we provide. The way in which we focus on the issues, and the way in which we analyse them, underpins the way we think.
At SOLON, we consider that an approach based solely on a fiscal perspective, or tainted from the outset by systematic analysis bias, does not truly fit with our values. Our asset allocation strategies, solutions and most of the investment products that we offer, are tailor-made for our clients. We provide them without false pretence or empty promises, with sincerity, and in line with our professional obligations.
We will not try to convince you of the latest attractive tax breaks or the latest "miracle" products; instead we will make every effort to listen to you, understand your specific issues and accompany you on your journey, offering you our know-how, experience and values.
A fully endorsed responsibility
We are involved in the real economy by planning and creating a fund to finance companies on the bond market, which relies on a strict analysis of company business models and financial structures.
A certain number of banks turn their back on their core business of financing the economy. SOLON, on the other hand, helps to redirect, in part and when appropriate, the savings of its entrepreneurial clients towards the real economy through debt securities of listed and non-listed companies.
For example, to bring this commitment to life SOLON plays a part in the reflection process allowing the realisation of customised investment vehicles with the help of experts in credit analysis.
Our history
Our diagnosis
Our diagnosis in the face of industry shortcomings
An inability to generate objective added value
The chaotic and random nature of the economic and financial environment must not be forgotten during periods of calm. The internal organisation of the profession leads to a structural inability to react to sudden changes in markets and economic and social life.
In addition, the disparity between sales talk and acts creates, in our opinion, permanent conflicts of interest between clients and the system. Combined with a decline in profitability that opens the door to economies of scale, this disparity contributes to a very real breakdown in customer service.
Illusions have replaced risk management
French economic and financial culture is very risk averse, from all sides. Even though the industry, despite being under constant regulatory pressure, has made progress in the way it communicates with customers, financial marketing continues to spread the illusion that it is possible to pay for assets without contingent risks.
Risks are inherent in all human activities. Even if they can not be avoided, they can be managed if they are understood and explained. Thus, performance promises, combined with so-called "risk minimisation", are regularly undermined by unforeseen events. These events can be positive or negative since the rules of the game in the economic field are constantly changing.
It is a reflexive approach whereby the observers, by observation, modify the observed perimeter. Indeed, between 2008 and 2013, we were able to observe burgeoning caricatural reasoning that regularly predicted "the end of the world". This type of extreme reasoning is just as inefficient as the smug and structural optimism of the mainstream financial industry.
Our approach
Solon’s approach
A realistic and conscientious approach
Like many others, our profession can often fall prey to the framing effect, which can automatically determine a solution before even having reflected upon it. Our approach, on the other hand, is based on observation which forms the basis for the recommendations we provide. The way in which we focus on the issues, and the way in which we analyse them, underpins the way we think.
At SOLON, we consider that an approach based solely on a fiscal perspective, or tainted from the outset by systematic analysis bias, does not truly fit with our values. Our asset allocation strategies, solutions and most of the investment products that we offer, are tailor-made for our clients. We provide them without false pretence or empty promises, with sincerity, and in line with our professional obligations.
We will not try to convince you of the latest attractive tax breaks or the latest "miracle" products; instead we will make every effort to listen to you, understand your specific issues and accompany you on your journey, offering you our know-how, experience and values.
A fully endorsed responsibility
We are involved in the real economy by planning and creating a fund to finance companies on the bond market, which relies on a strict analysis of company business models and financial structures.
A certain number of banks turn their back on their core business of financing the economy. SOLON, on the other hand, helps to redirect, in part and when appropriate, the savings of its entrepreneurial clients towards the real economy through debt securities of listed and non-listed companies.
For example, to bring this commitment to life SOLON plays a part in the reflection process allowing the realisation of customised investment vehicles with the help of experts in credit analysis.